Episode 9: Building a Brand - Marketing Strategies with Thavma Consulting

EP 009

In this episode of Industry Insiders, Bill speaks with Fotine Sotiropoulos, founder of Thavma Consulting, about the unique challenges and strategies in veterinary marketing. They discuss the importance of building trust within veterinary practices, the need for a customer-centric approach, and the role of digital presence in engaging with pet parents. Fotine emphasizes the significance of clear messaging, team involvement, and consistency in marketing efforts, while also sharing insights on how veterinary hospitals can effectively connect with their communities. The conversation wraps up with Fontine's aspirations for the future and the importance of showing up in the marketing space.

Fotine Sotiropoulos
Thavma Consulting
www.thavmaconsulting.com

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• Takeaways

  • Insurance is often seen as boring but is crucial for protection.

  • Veterinarians often become entrepreneurs without formal business training.

  • Proper insurance coverage can prevent significant financial loss.

  • Regularly reviewing insurance policies is essential for practice owners.

  • Understanding specific coverage needs is vital for veterinary practices.

  • Spoilage coverage is important for protecting inventory like vaccines.

  • First-time practice owners should communicate their expectations with insurance agents.

  • The bank's insurance requirements may not cover all necessary risks.

  • Working with an insurance professional can provide tailored advice.

  • Community involvement and giving back are important for industry professionals.

• Chapters

  • 00:00 Introduction to Veterinary Insurance

  • 03:00 The Importance of Insurance for Veterinarians

  • 05:58 Bill Butler's Journey into Veterinary Insurance

  • 12:01 Understanding the Unique Needs of Veterinary Practices

  • 18:05 Navigating Insurance Options for Veterinarians

  • 20:23 Understanding Professional Liability Insurance for Veterinarians

  • 30:00 Navigating Insurance Needs for First-Time Practice Owners

  • 33:58 Planning for the Future: Retirement Dreams and Giving Back