Get the insights you need to help your practice succeed.
Wicklow Wisdom features straight talk from CEO Bill Murray to help you manage, scale, and sell your healthcare practice.
Are you ready to sell?
Selling a hospital isn’t just about numbers on a page. In this Wicklow Wisdom, Bill Murray shares the four questions every owner should ask before moving forward: Am I financially ready? What role do I want after the sale? Am I mentally ready to let go? And are my expectations aligned with the market? Honest answers will set you up for a smoother, more confident transition.
Selling the Transition
When you sell your practice, you’re not just selling revenue or equipment—you’re selling a transition. In this Wicklow Wisdom, founder and CEO Bill Murray shares why systems, team stability, and a clean handoff matter more than numbers. The practices that sell fastest and smoothest are the ones that are truly ready to be handed off.
Wall Street vs. Main Street: Why SDE Beats EBITDA
In this episode, Bill breaks down the difference between SDE and EBITDA—and why applying Wall Street math to a Main Street deal doesn’t work. If you're stepping into a solo doctor’s shoes, SDE tells you what the owner actually took home and what you can expect to earn. It’s the clearest picture of what you're really buying.
Hidden Money: Clean Up AR
Founder and CEO Bill Murray shares a critical tip for practice owners preparing to sell: don’t overlook your accounts receivable. Slow-paying clients, insurance delays, and old private pay balances can hide thousands of dollars in uncollected revenue.
Startup vs. Acquisition
Is a startup or acquisition the better path to ownership? In this Wicklow Wisdom, Bill breaks down how your vision, and your flexibility, should guide the decision.
Choose your CPA
Bill Murray explains why your CPA should be more than just a tax preparer, they should be a strategic partner who understands the nuances of your healthcare field. Learn what to look for in a CPA who can truly help you manage, grow, or prepare to exit your business.
Choosing Your Lender
Choosing a lender isn’t just about the lowest rate. It’s about finding a true partner—someone who understands healthcare practices, supports your goals, and helps you succeed long after closing. A great lender brings structure, flexibility, and guidance to one of the most important decisions you’ll make.
Buyers and Location
Bill Murray, founder and CEO of Wicklow Healthcare Advisory, discusses the importance of location in healthcare practice sales. Bill emphasizes that while location matters, buyers are increasingly flexible, prioritizing factors like profitability and operational efficiency over geography.
Clean Up Your Books
Clean financials maximize value and build buyer confidence during a sale. Bill shares why organizing your books and keeping them clean makes all the difference.
Facility Matters
Facility updates can boost the marketability of your practice. Bill explains how small, thoughtful investments now can drive stronger engagement and better offers later.
Driving Profitability
Buyers are all looking at the same thing: your bottom line. Bill explains how to work with your accounting and operational teams now to maximize value later.