No Such Thing As A Free Lunch

In this episode of Wicklow Wisdom, Bill Murray tackles one of the most common and misunderstood questions sellers ask: how sell-side advisors get paid. He breaks down why “no such thing as a free lunch” applies here too, explaining how referral fees from buyers can create hidden conflicts of interest and chip away at your valuation.

Bill explains why Wicklow never accepts referral fees from corporate buyers, DSOs, or any third parties—ensuring every recommendation remains conflict-free and in the seller’s best interest. If an advisor can’t clearly explain who pays their fees, or if their answers feel vague or misaligned with your goals, it might be time to seek another opinion.