Selling a hospital isn’t just about numbers on a page. In this Wicklow Wisdom, Bill Murray shares the four questions every owner should ask before moving forward: Am I financially ready? What role do I want after the sale? Am I mentally ready to let go? And are my expectations aligned with the market? Honest answers will set you up for a smoother, more confident transition.

In this episode, Bill breaks down the difference between SDE and EBITDA—and why applying Wall Street math to a Main Street deal doesn’t work. If you're stepping into a solo doctor’s shoes, SDE tells you what the owner actually took home and what you can expect to earn. It’s the clearest picture of what you're really buying.

Buyers are all looking at the same thing: your bottom line. Bill explains how to work with your accounting and operational teams now to maximize value later.